Logo + Stationery
Tegra Construction is a new, full service commercial builder founded by seasoned professionals in the Cleveland, Ohio market. With a well developed business plan and a clear direction for their new enterprise, they chose a.i. Design Group to develop their brand.
a.i. Design Group’s Response
We began with a thorough review of Tegra’s business plan followed by a series of in-depth conversations to ensure that we clearly understood their vision for the company. From this review, our focus became the dual meaning of the Tegra name: integration and integrity.
To represent integration, we created a logo mark by stylizing the “T” of Tegra into a weave pattern to portray the company as a full service, fully-integrated design/build provider. We then utilized font choice, size and color to represent integrity. We chose a sturdy font with a masculine and modern feel, and created a color palette that is classic and refined.
Tegra Construction has a effective brand identity upon which to build its image, and one that will serve the company well as it expands into new markets. The logo mark is a strong visual identifier that is effective on everything from stationery to signage, and paired with a solid font, the brand sends a clear message of trust wherever it is used.